UX / UI Design
NCASED
Project: Website Restructure and Design
Scope: Rebrand existing website with newly redesigned logo and elevate content in a minimalistic manner.
Skills Demonstrated: UI and UX design, Image editing
Details: FastKit—the parent company of NCASED—is a product packaging manufacturer that can create absolutely anything in-house. Desiring to expand their market into the realm of luxury, FastKit came to Advantages for assistance in reaching their target audience. Their beautiful Influencer kits, gift boxes, VIP kits, marketing boxes, and promotional kits needed to shine on the center stage, and they needed a clean, minimalistic website to really highlight the custom products.
Additional Credits: Website created alongside the other brilliant people at Advantages including a front-end developer and digital strategist.
Awards: The NCASED website redesign brought in 5 awards total—a gold Hermes award in the B2B category, a silver Davey award for the site’s Art Direction, a silver W3 award for User Experience and a gold for Visual Appeal, and finally a DotComm award for Website Creativity.
The design.
The focus of their website experience was highlighting the quality and uniqueness of their custom products. We chose to highlight the most recognizable brands from their client packagings, and we created a palette around the vibrant colors of these brands. This highlighted how NCASED really is all about creating an experience for the customers of their customers. It was about the impact and “wow-factor” that a high-quality and unique package provides. We created clear categories of products to make them easier to browse, and the vibrant color-blocking was paired with custom edits of their images to really made their products shine.
