UX / UI Design
ENC Shipping
Project: Complete website UX and UI creation
Scope: Using the newly designed brand identity, design the UX and UI of the website to be a educational tool for customers on ENC services and their differentiator, as well as driving conversions for their shipping platform.
Skills Demonstrated: UX design, UI design
Details: Fast freight shipping using the latest technology—ENC Ship is a fast and easy way to ship your freight to anywhere in the world. A completely new B2B service, ENC needed to establish their presence in the freight shipping world and showcase their expertise in assisting businesses with every aspect of the process.
Additional Credits: Website created alongside the other brilliant people at Advantages including copywriters, designers, purpose leaders, and project managers. The ENC App was not designed or built by Advantages.
Awards: The ENC website won 3 high-level awards in website B2B categories from Hermes (Platinum), Davey (Gold), and MarComm (Gold).
The design.
UX: While Advantages did not design the ENC application itself, we did craft the experience that would get users there. ENCShip.com was designed from the ground up to showcase this unique service and educate people about its features, applications, and solutions in a clear and exciting way.
UI: Everything about the design was intended to feel fast, precise, loud, and bright—just like the world of ENC Ship. The arrows from the logo were incorporated into the website as a design element to creatively convey the multi-directional world of shipping and the endless possibilities with ENC.
