Alive & Wealth

Project: Complete small website design

Scope: Create a unique and fun design for a financial advisory company that does things a little differently.

Skills Demonstrated: UX design, UI design, Brand building

Details: Alive & Wealth customizes personal, financial, and life-plan guidance. They help people to not only plan and save for the future, but to live and enjoy the present. With their non-traditional business model, Alive & Wealth wanted a non-traditional website. They did not want it to feel at all like your typical stagnant financial site.

Design: Fun, alive, vibrant, and active—this is how the stakeholders wanted their website to feel. So we introduced fluid shapes to create movement and fun throughout the site, and used bright, natural imagery to reinforce the brand message. The design was less focused on SEO optimization due to most of their clients being by word-of-mouth, but the website was optimized nonetheless for organic ranking.

Additional Credits: Website created alongside the other brilliant people at Advantages such as digital strategists, front-end developers, and copywriters.