Pearson Mechanical

Project: Squarespace Website Design and Development

Scope: Create a simple, 7-page website using the squarespace platform.

Skills Demonstrated: UX Design (within template limitations), Brand Identity, Copywriting

Details: In order for this small business to generate an online presence and establish relevance in a new location, the services needed to be communicated simply for the consumer, yet strategically and with detail to establish authority. Being a B2C and B2B business is a unique duality to be in, and requires a thoughtful UX to appease both homeowners and contractors that might hire this company for their metalwork and HVAC. To build out the service pages, a deep-dive into the different services and their relevance was needed to give credibility to the expertise—and thus this tiny but mighty 7-page website was born. Built on a foundation of transparency, trust, and quality, the Pearson Mechanical website has already started seeing results despite its being relatively new.

Design: Based on the Pearson Mechanical brand design. Kept simple yet strong, mirroring the field of construction and metal-work without compromising approachability.

Additional Credits: Squarespace for providing the template to customize