Starboard Yacht Website Launch

Project: Website Launch Campaign

Scope: Direct clicks to the newly redesigned Starboard Yacht Website

Skills Demonstrated: Email and Ads design

Success: 4x click-through rate improvement on their emails and 50% increase in email open rate.

Details: A 6 week launch program was designed to direct existing clients and new audiences to the freshly redesigned Starboard Yacht website using Constant Contact email marketing, PPC ads, and social media posts.

Design: Following the brand guidelines created from the website, matching emails and ads were designed with language to entice visits to the website.

Additional Credits: Emails designed alongside a digital strategist (Ana-Marija Zalkan), messaging strategist (Nivi Chakravorty), and copywriter (Zachary Herskowitz) at Advantages.