Above and Beyond—NSHA Event

Project: Digital and print assets advertising a virtual event

Scope: Design theme for the virtual event leading with the email invitation, misc. digital assets for event

Skills Demonstrated: Event theme design, Constant Contact email design, GIF design

Details: Like most other events in 2020, the North Shore Hebrew Academy’s (NSHA) annual dinner event went virtual during the pandemic. But the NSHA team was determined to not let this change in venue dampen their spirits; they booked comedian Elon Gold to host the event and entertainment by Master Mentalist Lion Suchard, and the entire event would be expertly orchestrated by Event Producer Israel Schachter. However, even with all of these amazing people, a memorable virtual experience needed something extra special visually to get people excited—graphics that would look and feel as impressive as the virtual event was going to be.

Design: An online event that has a theme like “Above and Beyond” naturally could not be illustrated in any other way than with a futuristic, abstract, space design. We created a gif for the digital invitations that had a moving space background, giving the appearance of flying through space—truly going above and beyond! We also made sure that all text was “beyond” any containment, breaking out of abstract shapes that might attempt to contain them. The designs were featured on the event website, save the date, email e-vite blast, printed invitation, and social media, as well as the videos and content that the event producer created.

Additional Credits: Theme designed alongside a Client Experience Lead at Advantages, Angelica Rozon.