DPV Transportation Social Posts

Project: Social images for Linkedin and Instagram that accompanied a text caption

Scope: Directing targeted audiences to the DPV website and specifically a free downloadable asset

Skills Demonstrated: Social Media design within a brand identity

Details: A simple task—to design promoted posts specifically to target businesses who were looking for ground transportations solutions for their company. A/B testing was done to see which ad had the most conversions. Messaging was provided by a copywriter and all posts were accompanied by a text caption.

Design: The designs featured the unique custom art from their website as well as minimal search graphics. The ads were designed in 2 sizes for LinkedIn and Instagram optimization.

Additional Credits: Social assets created under the direction of the digital strategist at Advantages, Ana-Marija Zaklan with copywriting by Zachary Herskowitz.