Project: Multi-fold accordion brochure

Scope: Design and print a unique mailer/take-home for parents who have not yet enrolled their children into the Island Quest program

Skills Demonstrated: Illustrative branded design for print

Details: Island Quest (IQ) is a very unique Queens, NY-based summer camp for kids of all ages, and they needed some sort of informational brochure for parents to either take home or be used as a direct mailer—something to excite and showcase the specialized experience of the camp. The IQ team needed help coming up with an earth-shattering idea. The production team suggested this clever accordion style brochure for a custom feel, and I came up with this treasure map design based on the IQ branding and created this “journey” to discover Island Quest. I pulled content from their existing website and other materials to show the benefits, quests, and amenities of this special camp—everything a potential camper or parent of a camper might want to know. The IQ team completely loved this design.

This recently launched print design is still in the process of compiling parent/camper feedback data.

Additional Credits: Book created for an Advantages client alongside Angelica Rozon, the production lead.