The Profit Recipe

Project: Brand design

Scope: Lead logo design, develop color palette, marketing event materials, website, book cover design

Skills Demonstrated: Art Direction, Brand design, Print materials design

Details: The Profit Recipe is a team of 6 experts in business-growth that guide entrepreneurs and businesses through their proven process called the “E-volution Flywheel”. Their methodology states that there are 5 main steps to achieving “Life by Design”, or in other words, the ultimate life that an entrepreneur wants through their business. However, without a professional brand and clear messaging, their own growth as a company would have a limit. Turning to Advantages to help, our strategists and purpose officers helped them create a plan for unlocking their brand.

Design: The 5 main steps are reflected in the “flywheel” icon of the logo and the sections being arrows cycling to each other showed how one section snowballs into the other, creating a smooth cycle of operation. The circle enclosing it reflected the wholistic completeness that mastering the entire wheel brings to a business. The energetic orange and yellow gradient is reminiscent of the EOS system that The Profit Recipe uses and shows companies how to implement, and the grey and black accents throughout the brand materials provide a sharp contrast that gives the brand a forward-thinking and edgy feel without being too overwhelming.

Paper planes on a complimentary blue background were chosen for the brand materials (as well as the website) to bring in a fresh and minimal way of talking about business and leadership. The overall focus is to educate from a perspective of proven processes for businesses, so object illustrations was fitting; but when speaking about events or implementation, images of people were curated to bring in a more personable feel.

Additional Credits: As mentioned, the brand was created alongside the other brilliant people at Advantages including marketing strategists, production managers, copywriters, other designers, client and project managers, and more.